Research-Ready Data in:
MAPS Americas Meeting • March 23-26 • Booth #711
New Orleans, LA
Join us at MAPS
| Title: | Faster Insights, Better Engagement: Driving Differentiated Messaging with Real-World Data and AI | |
| Date: | Monday, March 24 | 10:15am – 11:00am | |
| Speakers: | Kathryn Starzyk, ScM, VP of Real World Evidence, OM1 Joseph Zabinski, PhD, MEM, VP, Head of Commercial Strategy & AI, OM1 |
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Medical Affairs teams face growing pressure to deliver timely, evidence-based insights while navigating gaps in traditional research methods. This session will explore how tech-enabled real-world data analysis and AI-powered digital phenotyping can help Medical Affairs professionals accelerate time to insight, strengthen MSL and provider communications, and support strategic evidence plans. Join us to learn how these innovations can enhance the impact of Medical Affairs by making data driven insights around diagnosis, treatment efficacy, and the patient journey more accessible and actionable – especially where existing approaches have failed to move the needle. |
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Meet the team
Joseph Zabinski, PhD, MEM, OM1 |
Kathryn Starzyk, ScM, Vice President of Real World Evidence |
Mark Hogendobler, Senior Director, RWE and AI Solutions Architect |
Bradley Snipes, Director, RWE and AI Solutions Architect |
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