ET
In today’s complex healthcare landscape, going beyond traditional data is essential. Join our exclusive webinar to discover how scaling qualitative data from clinical notes, combined with AI, can reveal hidden patterns in patient journeys and treatment drivers, giving you a complete view of your therapy’s impact.
Explore how real-world data enhances understanding of prescribing choices, patient preferences, and social determinants of health (SDoH), leading to more targeted engagement strategies. We’ll also discuss the importance of insights beyond traditional channels, like Direct-to-Consumer (DTC) marketing, to refine your brand positioning.
Key Takeaways:
- Uncover patient drivers behind treatment decisions with qualitative data.
- Enhance patient engagement through insights from clinical notes and EHR data.
- Leverage AI to build comprehensive patient journeys for impactful brand strategies.
Don’t miss out on the full picture—join us to revolutionize your brand engagement with deeper insights.
Speaker
Joseph Zabinski, PhD, MEM
VP, Head of Commercial Strategy & AI
OM1