Finding Patients, Closing Treatment Gaps, and Building Better Messaging through AI and Real-World Data
FiercePharma Register >> April 8, 2025 1:00PM – 2:00PM EST Traditional commercial strategies focus on known patient populations— but what about patients who aren’t on the radar? AI-powered digital phenotyping and real-world data (RWD) offer new ways to locate overlooked patient populations, identify gaps between clinical guidelines and real-world treatment patterns, and optimize market positioning[…]